SEO : All you wanted to know about

http://guides.seomoz.org/beginners-guide-to-search-engine-optimization

What is SEO ?

Do I need SEO for my organization/website ?

How can SEO help me ?

What are the steps and technical challenges ?

If these are the questions you are asking yourselves, go through this beginners guide to SEO. This is an amazing read for those who want to start with SEO (Search Engine Optimization)

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Also see this video on Social Media Tips

http://digitalmusketeers.ning.com/video/social-media-tips

Google vs China : Who will be the winner

Google has now decided to stop censoring its search and show uncensored search in China. Following a series of negotiations with Chinese officials who did not allow google to show uncensored searches, Google finally decided to do what it thinks right.

Google runs the risk of getting its services blocked, but its a risk it needs to take. There are various reasons why:

1. Google needs to compete with Baidu which is the market leader in search currently in China. A completely open market, void of censorship is destined to give google the much needed acceleration.

2. Though, google runs the risk of getting its services blocked in China, but this is a very minimal risk. At most it will have to relocate or let-go its 600 employees in China. China will lose more in terms of credibility and ‘face-value’, not to mention the ire it will earn of the google-china employees.

3. Google’s China business contributes very little to its topline, and hence it will not be a bad decision (financiall) to quit China on moral grounds (ethically). Though, in longer run, Google might be relinquishing a BIG market. But there are other avenues to attract Chinese market.

If Google succeeds in continuing to provide uncensored services without any problem, this will be landmark victory for independence of speech/freedom of business in China. Other companies might also get inspired and follow suit.

Time will tell what the Chinese will let them do, and what Google”s follow up strategy will be.

[References]

Read this article on wsj for more

Read more on censorship in china in this NYTimes article.

Google Internet Bus and the internet awareness

Google has started an awareness programme in India to go to every nook and corner of the country and spread awareness about internet. How ? Using a bus equipped with internet where people can visit, surf and be aware of whats in it for them.

Quite impressive. Internet in India has penetrated just aout 7%, considering that we have a very wide network of wireless and wired connections all over India. Internet is cheap in india as well, you just need to pay 10 Rs per hour in an internet cafe. So the reason behind this low penetration is lack of awareness.

So I think Google has hit the bulls eye in its effort to increase the internet user base. This way people will be aware of how they can use the internet, be it education, news, entertainment or business. And it will mean more business for Google as well. Companies like Yahoo and Indiatimes should partner with Google in this campaign. A booming business will help everyone in the long run.